Apple

Obviously, technology is a main focus we’ve been discussing regarding desire but I wanted to specifically focus on Apple products like the MacBook or the iPhone. Especially in recent years when the Internet and its role in our lives has grown exponentially, Apple has filled a major social and commercial space in enabling and developing that role of the Internet. That kind of ubiquitous connection creates a dependent relationship–and desire–between its user and the product. Furthermore, to follow Guattari’s ideas, Apple products are not always used in the way they were originally intended. Masses of people use the Internet to browse cyberspace for a variety of uses, and the MacBook and iPhone themselves are sometimes used to fill some type of desire (there are people who put their phones in various situations–like in the microwave–to see what happens).